Website Design, Website Development, ECommerce, SEO, SEM, Internet Marketing

SEM is short for Search Engine Marketing and refers to online paid advertising, such as Pay-Per-Click (PPC) or Cost-Per-Click (CPC) or CPM (Cost-Per-(thousand)Impressions). PPC/CPC/CPM is widely provided by major search engines, social bookmarking sites, online directories, etc., such as Google Adwords, Yahoo Search Marketing, Facebook, YellowPages.com, etc… PPC listings can be seen in “Sponsored Links” zones on websites…

SEO is short for Search Engine Optimization and refers mostly to promoting a website/listing in search organic (no PPC) and local listings found in google maps, yahoo local, bing maps, etc…

SEO also involves optimization of a website content and meta and title tags and link building, while SEM does not require such tasks to be performed.

CMS (Content Management System) is a great option if you work in the website design/development field, as it may save you some time creating new pages. However, we learned over the years that website owners who have CMS installed (non e-commerce websites) are not interested in maintaining their websites and most of them did not even know how to use their CMS. 90% of site owners wanted to hire a web developer to maintain and update the content of their website. As a website owner, if you choose to have CMS installed, you should hire an experienced coder or web programmer that have server side scripting knowledge and who is familiar with your CMS, as in many cases customization of such websites require modifying the script.
A less expensive option for a small business owner who wants a professional, custom designed website, that is not e-commerce and that can be fully customized for his/her needs, is to have a html or basic server side scripting website. Most of the web designers or developers can only install templates for CMS websites and they do not have the knowledge to make the changes that a site owner may require. Therefore, a coder or web programmer will have to be hired to complete the job and the website owner will end up paying much more than was initially quoted for a CMS website in order to satisfy their needs and requirements. We have seen that, in some cases, designers/developers, due to lack of knowledge maybe, converted such CMS websites into basic html.

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A custom designed website is one that is created from scratch based on each website owner’s needs and requests. A custom designed website starts with an analysis of the requirements that the owner of the website has, a graphic design is provided for review and approval which later is converted into web-pages. The number of web-pages may vary from one website to another, based on each one’s needs. The scripting used for each website can vary and is based on the type of website and operating system installed on the server. All web-pages that form a website should contain common elements, such as header, footer, menu area, background, etc. so a visitor will not feel like he/she left the website when navigating from one page to another.

With a custom designed website, the positioning of certain common elements can be chosen freely by the website designer, when in a template, such elements are fixed and, in order to be re-positioned, it requires a re-do of the website design or modifying the script, in most cases. When customizing a predefined or pre-designed template for a website, some changes requested by the website owners are not always possible, especially if no direct access to the website files is available. However, if full access to the hosting, and therefore to the website files, is available some changes to the templates may require modifying the script and that may result in additional charges that may bring the cost higher than having a new custom designed website. That is why the analysis part in building a website plays an important role in choosing between a template or a custom designed website, or between simple html or server side scripting.

Las Vegas Website Solutions provides custom website designs starting at $390, with full access to the domain name settings and hosting files. Domain name registration from $1.99* per year and hosting from $4.59** per month (up to 100 smtp email addresses included)

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* Limited time offer with hosting purchase only. ICANN fee of $0.25 applies
** Limited time offer. Minimum 36 months purchase

Las Vegas Website Solutions is dedicated to bringing you the best website services at affordable prices. Our web designers and developers have extensive experience in all aspects of website design and development, search engine optimization and search engine marketing. We are working hard to assisting our customers in succeeding in their goals for acquiring new customers via a professionally designed website, as well as, by promoting it to the top of the search engines.

As every customer’s needs are different, our goal is to provide customized designs and services that will fit within our customer’s needs and requirements. We will take the time to listen to your needs and provide the best ways to accomplish your online goals within your budget.