Website Design, Website Development, ECommerce, SEO, SEM, Internet Marketing

SEM is short for Search Engine Marketing and refers to online paid advertising, such as Pay-Per-Click (PPC) or Cost-Per-Click (CPC) or CPM (Cost-Per-(thousand)Impressions). PPC/CPC/CPM is widely provided by major search engines, social bookmarking sites, online directories, etc., such as Google Adwords, Yahoo Search Marketing, Facebook, YellowPages.com, etc… PPC listings can be seen in “Sponsored Links” zones on websites…

SEO is short for Search Engine Optimization and refers mostly to promoting a website/listing in search organic (no PPC) and local listings found in google maps, yahoo local, bing maps, etc…

SEO also involves optimization of a website content and meta and title tags and link building, while SEM does not require such tasks to be performed.

CMS (Content Management System) is a great option if you work in the website design/development field, as it may save you some time creating new pages. However, we learned over the years that website owners who have CMS installed (non e-commerce websites) are not interested in maintaining their websites and most of them did not even know how to use their CMS. 90% of site owners wanted to hire a web developer to maintain and update the content of their website. As a website owner, if you choose to have CMS installed, you should hire an experienced coder or web programmer that have server side scripting knowledge and who is familiar with your CMS, as in many cases customization of such websites require modifying the script.
A less expensive option for a small business owner who wants a professional, custom designed website, that is not e-commerce and that can be fully customized for his/her needs, is to have a html or basic server side scripting website. Most of the web designers or developers can only install templates for CMS websites and they do not have the knowledge to make the changes that a site owner may require. Therefore, a coder or web programmer will have to be hired to complete the job and the website owner will end up paying much more than was initially quoted for a CMS website in order to satisfy their needs and requirements. We have seen that, in some cases, designers/developers, due to lack of knowledge maybe, converted such CMS websites into basic html.

Visit our current customers websites:

We have been working on promoting our client’s website: www.lasvegasrerelocation to the top of search engines and local listings. With our Basic SEO Plan, most websites will take 4+ months to show on page 1 of Goole Search Organic for high traffic keyword phrases. However, besides the search organic results, we are focusing on promoting local listings for our clients and we’ve seen results in some case within 3 weeks.

Therefore, because the keywords targeted for our client’s website are also targeted by numerous advertisers and website owners, as the Real Estate industry is vast, www.lasvegasrerelocation.com will take more than 4 months to be displayed in the top 5 pages of Google Search Organic with our Basic Plan. However, the Yahoo! Local and Google Maps listings have already been promoted to positions 2 to 31 in Yahoo! Local and to pages 2 and 3 in Google Maps and our client has already received several calls from customers. See below the keyword phrases targeted, the monthly searches in the USA as presented by Google and the listing positioning. Please note that when we started the SEO process the local listings could not be found in Google Maps or Yahoo! Local for the keyword phrases listed below.

For the keyword phrase las vegas real estate agents, the monthly searches on Google are 40,500:

Google Maps: page 2 position J.

Yahoo! Local: position 16

For the keyword phrase las vegas realtors, the monthly searches on Google are 74,000,

Google Maps: page 3 position D.

Yahoo! Local: position 22

The SEO process was started on March 1st, 2010 for lasvegasrerelocation.com

Las Vegas Website Solutions is dedicated to bringing you the best website services at affordable prices. Our web designers and developers have extensive experience in all aspects of website design and development, search engine optimization and search engine marketing. We are working hard to assisting our customers in succeeding in their goals for acquiring new customers via a professionally designed website, as well as, by promoting it to the top of the search engines.

As every customer’s needs are different, our goal is to provide customized designs and services that will fit within our customer’s needs and requirements. We will take the time to listen to your needs and provide the best ways to accomplish your online goals within your budget.